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Full-time Marketing Manager

at Manila Teachers' Savings and Loan Association, Inc. (Metro Manila)

Duties and Responsibilities

Responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Manages and coordinates the marketing strategies to creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

Must be a great business and marketing leader.

Responsible for working with executives about budgets and targets, and they are often charged with developing pricing strategies for products and services. Must have an excellent communication skills

· Intimate understanding of traditional and emerging marketing channels

· Excellent communication skills

· Ability to think creatively and innovatively

· Budget-management skills and proficiency

· Professional judgment and discretion that comes from years of experience in the field

· Analytical skills to forecast and identify trends and challenges

· Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Proven experience is significantly more important than formal education, and most marketing managers have at least five to seven years of experience in marketing prior to achieving their current position.




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Published at 19-11-2018
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